Forget about ‘users’ — How designing a meaningful member experience creates durable initiatives

7 steps to help your organisation become memberful

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Illustrations by Leon Postma, animations by Eddy Koek: designers at Momkai
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The best route to a sustainable organisation

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The difference between users and members

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Designing a memberful brand: from an identity based on principles to digital platforms and events
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So how do you know if your organization can be memberful?

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Creative director. Founder of design agency Momkai. Cofounder of journalism platform De Correspondent.

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