7 steps to help your organisation become memberful

Illustrations by Leon Postma, animations by Eddy Koek: designers at

— Essay was first published on

With the birth of the world wide web came digital design and the introduction of the phrase “user experience”. It would mean many things to many people but broadly it’s used to describe what someone learns, sees, and feels when interacting…

Harald Dunnink

Creative director. Founder of design agency Momkai. Cofounder of journalism platform De Correspondent.

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